18-34 year olds now spend 4.3 times more time on social media than with TV, radio, newspapers, magazines and books combined. This is happening because social media allows users to talk to each other (which they prefer tobeing talked to) and choose for themselves what they see and read. Social media is a many-to-many conversation and not a one-to-many communication.
This conversational aspect of social media is crucial to understanding social media marketing because you can’t fakea conversation and you can’t automate it.
We’ll now have a quick look at four gorillas of the social media jungle – Facebook , Twitter , linkidin, orkut and digg
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