Social media is Bigger than TV, radio, newspapers, magazines and books

18-34 year olds now spend 4.3 times more time on social media than with TV, radio, newspapers, magazines and books combined. This is happening because social media allows users to talk to each other (which they prefer tobeing talked to) and choose for themselves what they see and read. Social media is a many-to-many conversation and not a one-to-many communication.
This conversational aspect of social media is crucial to understanding social media marketing because you can’t fakea conversation and you can’t automate it.
We’ll now have a quick look at four gorillas of the social media jungle – Facebook , Twitter , linkidin, orkut and digg

Smart SEOs love social media.

Your social media marketing can support your search engine optimization (SEO) by including target keywords in headlines. Then when your story goes viral and other sites use your headlineto link back to your site
Keyword research can also be a great way to find ideas for stories that people want to read.One of the points of keyword research is that it shows you what people are searching for. Many is the social media marketerwho goes to Wordtracker’s Keyword Question Tool to look forinspiration.
Smart social media marketers love keyword research.