Twitter is a microblogging site on which each post is no more than 140 characters long. Friends, colleagues, admirers and the interested all ‘follow’ each other and can read each others’ posts.
The result is a collection of thousands of different conversations and mini monologues. This can seem like a mad mess but that chaos is like the hum of chatter at a lively party - narrow your focus and you find that people are amusing each other, helping each other, sharing ideas, making connectionsand doing business.
Wednesday 8 February 2012
Facebook is the biggest social sitewith over 250 million users.
Facebook is the biggest social sitewith over 250 million users. It took Google ten years to reach 50 million users – something Facebook achieved in just 19 months.
Facebook is the world’s online scrapbook and meeting place in one. Friends, customers, stars, fans, and anyone who crashes the party use Facebook to stay in touch, swap photos, pay homage and talk to each other.
Facebook is viral by default. For example, if I post and comment ona photo, my ‘friends’ will all see iton their Facebook pages. Then if any of them comment on my photo, then their comment, my photo and my comment will all be seen by their friends. With one post, I can start a conversation with my friends and all my friends’ friends. That’s powerful.
If you have a large network on Facebook and talk about something interesting enough or present a Facebook application (like a game or a quiz) that userslike, then it can spread across the internet.
Facebook is the world’s online scrapbook and meeting place in one. Friends, customers, stars, fans, and anyone who crashes the party use Facebook to stay in touch, swap photos, pay homage and talk to each other.
Facebook is viral by default. For example, if I post and comment ona photo, my ‘friends’ will all see iton their Facebook pages. Then if any of them comment on my photo, then their comment, my photo and my comment will all be seen by their friends. With one post, I can start a conversation with my friends and all my friends’ friends. That’s powerful.
If you have a large network on Facebook and talk about something interesting enough or present a Facebook application (like a game or a quiz) that userslike, then it can spread across the internet.
Social media is Bigger than TV, radio, newspapers, magazines and books
18-34 year olds now spend 4.3 times more time on social media than with TV, radio, newspapers, magazines and books combined. This is happening because social media allows users to talk to each other (which they prefer tobeing talked to) and choose for themselves what they see and read. Social media is a many-to-many conversation and not a one-to-many communication.
This conversational aspect of social media is crucial to understanding social media marketing because you can’t fakea conversation and you can’t automate it.
We’ll now have a quick look at four gorillas of the social media jungle – Facebook , Twitter , linkidin, orkut and digg
This conversational aspect of social media is crucial to understanding social media marketing because you can’t fakea conversation and you can’t automate it.
We’ll now have a quick look at four gorillas of the social media jungle – Facebook , Twitter , linkidin, orkut and digg
Smart SEOs love social media.
Your social media marketing can support your search engine optimization (SEO) by including target keywords in headlines. Then when your story goes viral and other sites use your headlineto link back to your site
Keyword research can also be a great way to find ideas for stories that people want to read.One of the points of keyword research is that it shows you what people are searching for. Many is the social media marketerwho goes to Wordtracker’s Keyword Question Tool to look forinspiration.
Smart social media marketers love keyword research.
Keyword research can also be a great way to find ideas for stories that people want to read.One of the points of keyword research is that it shows you what people are searching for. Many is the social media marketerwho goes to Wordtracker’s Keyword Question Tool to look forinspiration.
Smart social media marketers love keyword research.
How social media is working
When a user of a social media website discovers your story andlikes it, they have the option to share it with their friends. This can cause the story to 'go viral' and be shared with even more people. This can deliver hundreds of thousands of visitors, launch a website or new product and bringsignificant [inbound links]. Those inbound links will directly bring your site visits and indirectly helpyour SEO .
When using social media marketingthe quality of your content is crucial, the better it is the more likely it will be passed around. We’ll be talking about how to create such ‘sticky’ content in a future article
When using social media marketingthe quality of your content is crucial, the better it is the more likely it will be passed around. We’ll be talking about how to create such ‘sticky’ content in a future article
Introduction to social media marketing
Social media marketing for business involves using websites such as Twitter, Facebook, and Foursquare, to grow your business online. Business owners can choose to connect with friends, peers, and potential customers while increasing their social media interaction. If you canaccess the Internet, chances are you have already been exposed to the concept. Social Media Marketing, or SMM, as it is sometimes called, is the latest attempt by Internet businesses and marketers to reach targetedaudiences.
Social media marketing is a great way to connect with your customers whether it is online or offline. Many choose to hold contests to attract their target customers while others use it to find joint venture partners to combine marketing efforts. SMM programs can focus their attention on different promotional aspects of business. This is accomplished through one or more techniques, such as direct advertising, public relations, personal promotions, and other advertising techniques that all have basically one thing incommon. Using social media marketing to promote services and products on social media websites, in hopes of connecting with their target customers.
Another aspect of SMM is social media advertising which allows a business owner to explore their marketing efforts via social mediawebsites using tools such as Facebook Ads. It can be used locally and globally to reach target customers. For example, a business owner can use Facebook fan pages locally and could receive high return on their investment when they show theirads toward their target audience.
When businesses start creating fan pages and adding content on social media sites, targeted customers tend to interact favorably with websites that have become familiar to them. Your business can be easily recognized by your targeted customer when your branding message reaches them and drawsthem in. Using your Facebook fan page is a way to reach your target customer and it can help you brand your business online. Using blog posts and messages onTwitter to post information aboutyour business' products or services is a great way to reach your target customer too.
All of these techniques are examples of the technological version of word of mouth, and is proving to be very effective. Using social media websites can help instill a sense of loyalty with your target customers. Another area that SMM has reached is cellphones with mobile marketing. As popular websites continue to expand, targeted customers are visiting websites using their cell phones and other mobile devices. This opens up a whole new market of Internet users worldwide.
Social media marketing is a great way to connect with your customers whether it is online or offline. Many choose to hold contests to attract their target customers while others use it to find joint venture partners to combine marketing efforts. SMM programs can focus their attention on different promotional aspects of business. This is accomplished through one or more techniques, such as direct advertising, public relations, personal promotions, and other advertising techniques that all have basically one thing incommon. Using social media marketing to promote services and products on social media websites, in hopes of connecting with their target customers.
Another aspect of SMM is social media advertising which allows a business owner to explore their marketing efforts via social mediawebsites using tools such as Facebook Ads. It can be used locally and globally to reach target customers. For example, a business owner can use Facebook fan pages locally and could receive high return on their investment when they show theirads toward their target audience.
When businesses start creating fan pages and adding content on social media sites, targeted customers tend to interact favorably with websites that have become familiar to them. Your business can be easily recognized by your targeted customer when your branding message reaches them and drawsthem in. Using your Facebook fan page is a way to reach your target customer and it can help you brand your business online. Using blog posts and messages onTwitter to post information aboutyour business' products or services is a great way to reach your target customer too.
All of these techniques are examples of the technological version of word of mouth, and is proving to be very effective. Using social media websites can help instill a sense of loyalty with your target customers. Another area that SMM has reached is cellphones with mobile marketing. As popular websites continue to expand, targeted customers are visiting websites using their cell phones and other mobile devices. This opens up a whole new market of Internet users worldwide.
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